Terms &
conditions.

01The agreement

These terms govern your use of bigello.comand the services we provide. “Bigello”, “we”, “us” and “our” mean Bigello — a sole proprietorship trading as Bigello in Pakistan (Office 15, 4th Floor, Ali Tower, MM Alam Road, Lahore), together with our US entity Bigello LLC where it applies. “You” and “the client” mean the person or business engaging us.

By using this site or engaging us, you agree to these terms. Where we sign a separate proposal, statement of work or contract with you, that document leads on anything specific to your project, and these terms fill in the rest.

02Our services

Bigello is a marketing and technology studio. We offer marketing, development, creative and systems work — including SEO, technical SEO, GEO and AEO, Google and Meta ads, content, ecommerce and web/app development, branding, and automation. The exact services for your project are defined in your proposal or statement of work, not here.

03Proposals & scope

We’ll usually start with a conversation, then a written proposal setting out the scope, deliverables, timeline and fees. Proposals are valid for 30 days unless we say otherwise. Work begins once you accept in writing (email is fine) and, where applicable, pay any agreed deposit.

If you want to change the scope mid-project — more pages, an extra channel, a new feature — that’s completely normal. We’ll agree the change and any effect on timeline and fees in writing before we do it, so there are no surprises on either side.

04Fees & payment

Fees, currency and the payment schedule are set out in your proposal — typically a monthly retainer for ongoing work, or milestones for one-off projects. Unless stated otherwise:

• Invoices are due within 14 days of the invoice date.
• Ongoing retainers are billed in advance for each period.
• Third-party costs — ad spend, software, stock, hosting — are yours and are separate from our fees.
• Taxes and bank or transfer fees, where they apply, are on top of the quoted amount.

If an invoice is overdue, we may pause work after giving you reasonable notice, and reserve the right to charge reasonable costs of recovering a genuinely late payment. We’d much rather talk it through first — tell us if cash flow is tight.

05What we need from you

Good work is a two-way street. To do our best, we need you to:

• Give us timely access, assets, approvals and feedback.
• Make sure anything you give us — content, images, data — is accurate and that you have the right to use it.
• Nominate someone who can make decisions and sign things off.
• Keep your own accounts, platforms and credentials secure.

If a project stalls because we’re waiting on you, timelines move, and we can’t be held to a deadline that depends on something we never received.

06Who owns the work

Once you’ve paid for it, the final deliverables are yours. On full payment, we assign or licence to you the rights you need in the finished work we create for you — your site, your designs, your content, your campaigns.

A few sensible exceptions: we keep ownership of our own pre-existing tools, frameworks, know-how and templates (you get a licence to use them as part of your deliverables); third-party assets — fonts, stock, plugins, platforms — stay under their own licences; and unless you ask us not to, we may show finished work in our portfolio and case studies. We’ll never reveal anything confidential when we do.

07Confidentiality

We treat your non-public information — strategy, data, credentials, numbers — as confidential, and we expect the same of anything we share with you. We use it only to do the work, share it only with team members and providers who need it, and keep it secure. This survives the end of our engagement. Where we handle personal data on your behalf, our Privacy Policy and any data-processing terms also apply.

08Third-party platforms

Our work usually runs on platforms we don’t control — Google, Meta, Shopify, hosting providers, and others. You agree to their terms when you use them, and we can’t be responsible for their outages, policy changes, account suspensions, price changes or algorithm updates. We’ll always advise you well and adapt quickly when they change the rules, which they do.

09Results & honesty

We bring real craft and experience, and we work hard for outcomes — but marketing and search depend on factors outside anyone’s control. So, honestly: we don’t guarantee specific rankings, traffic, leads, sales or a “#1 on Google”. Anyone who promises you that is selling you something.

What we do promise is competent, diligent work, clear reporting, and straight talk about what’s working and what isn’t. Any figures, forecasts or past results we share are illustrative, not a guarantee of your outcome.

10Liability

We provide our services with reasonable skill and care. To the extent the law allows, our total liability to you for any claim connected with our work is limited to the fees you paid us for the part of the work the claim relates to, in the 3 months before the claim arose.

We’re not liable for indirect or consequential losses — lost profits, lost revenue, lost data, or business interruption — or for issues caused by third-party platforms, by information you gave us, or by changes you made after handover. Nothing in these terms excludes liability that can’t legally be excluded.

11Ending an engagement

Either of us can end an ongoing engagement with 30 days’ written notice, unless your proposal says otherwise. You’ll pay for all work done and costs committed up to the end of the notice period. Either of us can end things sooner if the other seriously breaches these terms and doesn’t put it right within a reasonable time.

On termination, we’ll hand over the paid-for deliverables and, on request, return or delete your data. Confidentiality, paid-up ownership, and any sums owed survive the end of the engagement.

12Governing law & changes

These terms are governed primarily by the laws of Pakistan, and the courts of Lahore have jurisdiction — except where we’ve agreed otherwise with a client, or where our US entity, Bigello LLC, contracts under the laws of the relevant US state. We’ll always try to resolve any disagreement through a good conversation first.

We may update these terms from time to time; the version on this page, with the date at the top, is always the current one. For how we handle your data, see our Privacy Policy and Cookie Policy. Questions? Email hello@bigello.com.

Bigello · Office 15, 4th Floor, Ali Tower, MM Alam Road, Lahore, Pakistan · hello@bigello.com · Last updated 25 June 2026.