The plumbing that keeps it running.
Marketing automation, HubSpot, CRM, order management and the cloud it all runs on. We don’t start with the tool — we start with your business. Map how the company actually works, where leads come from and where they leak, then connect the systems so nothing is captured twice or dropped once. And where an off-the-shelf tool leaves a gap, webuild the software that fills it.
We map the business before the tools.
Our take
Most “automation” projects start with a tool and bend the business to fit it. We do the opposite. We sit down and figure out the actual flow of your company first — how a lead arrives, who touches it, what has to happen next, where it stalls — and only then connect the marketing, CRM, sales and fulfilment systems around that flow. The goal isbusiness-centric, intelligent plumbing: leads captured, nurtured and never dropped; data in one place; and people freed from the manual work in between. When a step needs software that doesn’t exist to buy, we don’t force a workaround — webuild it.
Leads that never leak.
The flows that capture, nurture and route every lead automatically — built on the right tools, and stitched together with custom code wherever the tools stop short.
- The flowsLead capture, lifecycle nurture, scoring, routing and win-back — designed around your funnel so the right message fires at the right moment without anyone pressing send.
- The toolsHubSpot, Zapier, n8n, Flow and Klaviyo — plus the ad and store platforms — connected so data moves between them cleanly instead of living in silos.
- Custom where neededIf a step is missing and there’s no subscription that solves it, we build the software — in React or whatever fits. We don’t accept “the tool can’t do that” as the end of the conversation.
- Tied to revenue
Most automation breaks at the seams between tools — the hand-off nobody owns. That’s exactly where we spend our time, and exactly where a little custom code beats another subscription.
Set up around how you sell.
HubSpot is only as good as its setup. We implement it around your real sales motion — the pipeline, the properties and the automations your team will actually use, not a default someone abandons.
- ImplementationPipelines, deal stages, lifecycle stages and properties modelled on how your business really moves a customer from first touch to closed — and beyond.
- OnboardingWe set it up and get the team using it — workflows, sequences, templates and dashboards built around their day, so adoption sticks.
- Marketing + sales hubMarketing automation and CRM under one roof — forms, emails, scoring and reporting wired to the same contact records the sales team works from.
- Integrated, not islandedHubSpot connected to the store, the ad platforms and the rest of the stack — so it’s the hub, not another silo to reconcile.
A CRM nobody updates is worse than a spreadsheet. We model HubSpot on the workflow people already have, then automate the admin out of it — so keeping it current costs the team nothing.
The customer, in one place.
Whether it’s HubSpot, another platform, or something custom, we implement the CRM around your process — and because we built our own, we know where the standard ones stop.
- Implementation & migrationSet up clean or migrated off a mess — contacts, companies, deals and history intact, modelled on how your team actually works the relationship.
- Connected to the funnelThe CRM wired to marketing, sales, the store and support — so every touch lands on one record and nothing is captured twice or dropped once.
- Custom CRMWhen the off-the-shelf platforms genuinely can’t fit the ops, we build a CRM that does — the same way we built Zento for ourselves.
The problem a normal CRM doesn’t solve
A standard CRM tracks the customers you can see — the ones who filled a form or bought online.Zento solves the one they miss: the offline sale. It feeds your real-world conversions back to Google and Meta the way a website would, so your ad platforms learn from the money that lands off-screen — and you can finally see which ads actually drove it.
We built it, we run it, and the same thinking goes into the CRM and order systems we build for you.
zentodash.comOrders & stock in lockstep.
Custom order-management systems that keep orders, inventory and fulfilment in sync across every channel — one source of truth, even at a hundred thousand products.
- Order & inventory syncOrders, stock levels and pricing synced across stores, channels and warehouses in near real time — no overselling, no reconciling two truths by spreadsheet.
- 3PL & fulfilmentWired to your third-party logistics and fulfilment so an order flows from checkout to dispatch automatically, and status flows back the same way.
- Built for scaleArchitected to hold 100k+ products in lockstep, with the cron jobs and queues that keep the syncs running on time, every time.
We built a custom OMS for Sasa Milano, a New York fashion label — Next.js and NestJS on MongoDB, hosted on AWS, with cron jobs keeping order and inventory in sync. The kind of system that’s invisible when it works and catastrophic when it doesn’t — so we build it to be invisible. See it in case studies.
The infra it all runs on.
AWS and Vercel, end to end — owned. The conventional best practices, done with theattention to detail that separates an app that stays up from one that surprises you.
- InfrastructureDomains, DNS, SSL, CDN, storage and queues — set up properly and owned end to end, not left on a host’s defaults.
- Deploy & CI/CDPipelines on push, preview environments per branch, automated rollback — so shipping is routine and safe, not a held breath.
- Scale & reliabilityAutoscaling, caching and a Next.js-on-Vercel / services-on-AWS split that holds under load — the boring, essential engineering done right.
- MonitoringBackups, alerting and observability so problems surface before customers find them. Attention to detail is the whole job here.
Hosting isn’t where we’ll claim to reinvent anything — it’s where we’ll claim to be careful. The difference is uptime, and uptime is just a hundred small things done right.
Systems are the connective tissue.
Growth sends the leads, the build holds the data, and these systems make sure nothing between them is dropped. One team across all of it.
Show us how the business runs. We’ll build the plumbing under it.
Automation, a CRM, an order system, or the hosting it all sits on — brief us on how your company works and the first reply comes from a partner, not a form.