Bigello, backwards.
Ollegib — Bigello spelled in reverse — is our own AI content engine. It takes theduplicate supplier copy a marketplace inherits (the exact same text dozens of resellers publish) and instantly rewrites every product description in the brand’s own tone,inside the ingest pipeline — so fast-moving products go live unique, fresh and search-friendly, on time.
The same copy as everyone else.
When a marketplace pulls live feeds from suppliers, it inherits their product copy — and so does every other reseller on the same feed. The result is duplicate content at scale, which is poison for search: when a hundred stores publish identical text, Google has no reason to rank yours.
And the volume makes the obvious fix impossible. At 100k+ live products, with up to 20k added every week, rewriting by hand would need a small army and still be too slow — some pieces sell out within minutes of going live elsewhere. By the time a human finished the copy, the moment to sell would be gone.
A wall we hit, turned into a tool.
Ollegib was born inside a real engagement — the global reseller in ourluxury marketplace case study. We’d rebuilt their search and their inventory system, but their content still came in identical to everyone else’s, and no human team could rewrite it fast enough to matter.
So we built the rewrite into the pipeline — and named it Bigello backwards, because it does our content work at machine speed. It solved the problem so cleanly that it became a product we run for any catalogue with the same shape.
A team couldn’t rewrite 20,000 products a week. Ollegib doesn’t blink.
A rewrite step, inside the feed.
Ollegib isn’t a bolt-on you run by hand — it’s a step embedded in theingest automation, so every product passes through it before it ever reaches the storefront.
AI with a voice, not noise.
The point of Ollegib isn’t “more words” — it’s the right words, unique and on brand, at a volume no team could match. It complements our humancontent writing rather than replacing it: people set the tone and the standard; Ollegib holds that line across a catalogue too large to touch by hand.
We won’t pretend AI copy beats a careful human-written page for a hero product — for that, we still write by hand. Ollegib exists for the scale where hand-writing is impossible: tens of thousands of fast-moving SKUs that would otherwise carry the same duplicate text as everyone else. It removes a real, structural SEO problem; it doesn’t promise a ranking. We built it, we run it, and we keep a human eye on the tone.
Where Ollegib fits.
Ollegib is one part of how we make a big catalogue findable. Each piece is a service in its own right.
Catalogue too big to write by hand? Let’s make it unique.
Tell us how many products you’re moving and where the copy comes from — the first reply comes from a partner, not a form.